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Writer
Director

Creative Storyteller

projects.

work.

about.

about.

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As a former visual journalist in the newsroom, I produced, wrote, shot and edited editorial videos for social media.

As a hybrid agency creative, I worked as a copywriter, videographer, director, and video editor across digital and social campaigns.

And as a Senior Creative Lead today, I provide creative counsel, copywriting and video production services that involve the crafting of brand narratives, strategic communication frameworks, creative activations, films (TVCs and editorial videos), and social content (rich media across platforms).

I also manage a team of 9 creatives that provide graphic design, art direction, photography, videography, video editing, and 2D/3D animation services across projects.

Education

2010-2014

Nanyang Technological University

Bachelor of Communication studies,

Wee Kim Wee School of Communication & Information

Work Experience

 

Apr 2022 - Present

TEAM LEWIS Singapore

Senior Creative Lead

 

Feb 2019 - Mar 2022

Tribal Worldwide Singapore

Content Writer

Sept 2014 - Jan 2019

The Straits Times

Multimedia Editor/Videographer

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