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Writer
Director

Creative Storyteller

projects.

work.

about.

about.

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As a former visual journalist in the newsroom, I produced, wrote, shot and edited editorial videos for social media.

As a hybrid agency creative, I worked as a copywriter, videographer, director, and video editor across digital and social campaigns.

As a Senior Creative Lead, I built integrated creative capabilities across brand, social and video, leading a team of 9 creatives across graphic design, art direction, photography, videography, video editing, and 2D/3D animation.
 

And as a Creative Director today, I lead integrated communications and creative campaigns across education, healthcare, non-profit, government, and consumer sectors. My work spans brand narratives, strategic communication frameworks, creative platforms, content ecosystems, campaign activations, films, and social-first storytelling.

Education

2010-2014

Nanyang Technological University

Bachelor of Communication studies,

Wee Kim Wee School of Communication & Information

Work Experience

Jun 2025 - Present

Ruder Finn Singapore

Creative Director

Apr 2022 - Present

TEAM LEWIS Singapore

Senior Creative Lead

 

Feb 2019 - Mar 2022

Tribal Worldwide Singapore

Content Writer

Sept 2014 - Jan 2019

The Straits Times

Multimedia Editor/Videographer

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