
work.





















about.
As a former visual journalist in the newsroom, I produced, wrote, shot and edited editorial videos for social media.
As a hybrid agency creative, I worked as a copywriter, videographer, director, and video editor across digital and social campaigns.
And as a Senior Creative Lead today, I provide creative counsel, copywriting and video production services that involve the crafting of brand narratives, strategic communication frameworks, creative activations, films (TVCs and editorial videos), and social content (rich media across platforms).
I also manage a team of 9 creatives that provide graphic design, art direction, photography, videography, video editing, and 2D/3D animation services across projects.
Education
2010-2014
Nanyang Technological University
Bachelor of Communication studies,
Wee Kim Wee School of Communication & Information
Work Experience
Apr 2022 - Present
TEAM LEWIS Singapore
Senior Creative Lead
Feb 2019 - Mar 2022
Tribal Worldwide Singapore
Content Writer
Sept 2014 - Jan 2019
The Straits Times
Multimedia Editor/Videographer