
work.


about.
As a former visual journalist in the newsroom, I produced, wrote, shot and edited editorial videos for social media.
As a hybrid agency creative, I worked as a copywriter, videographer, director, and video editor across digital and social campaigns.
As a Senior Creative Lead, I built integrated creative capabilities across brand, social and video, leading a team of 9 creatives across graphic design, art direction, photography, videography, video editing, and 2D/3D animation.
And as a Creative Director today, I lead integrated communications and creative campaigns across education, healthcare, non-profit, government, and consumer sectors. My work spans brand narratives, strategic communication frameworks, creative platforms, content ecosystems, campaign activations, films, and social-first storytelling.
Education
2010-2014
Nanyang Technological University
Bachelor of Communication studies,
Wee Kim Wee School of Communication & Information
Work Experience
Jun 2025 - Present
Ruder Finn Singapore
Creative Director
Apr 2022 - Present
TEAM LEWIS Singapore
Senior Creative Lead
Feb 2019 - Mar 2022
Tribal Worldwide Singapore
Content Writer
Sept 2014 - Jan 2019
The Straits Times
Multimedia Editor/Videographer




















